Adobe Is Successfully Monetizing Generative AI, Analyst Says

Analyst: Adobe Is Ahead of the Curve in Generative AI

Adobe is ahead of the curve in generative AI, and the company is successfully monetizing this technology, according to a recent report by Forrester Research. The report found that Adobe's generative AI offerings are "best-in-class" and that the company is "well-positioned to capitalize on the growing demand for this technology."

Adobe's Generative AI Offerings

Adobe offers a range of generative AI tools and services, including the following:

• Adobe Sensei: A machine learning platform that powers many of Adobe's creative tools and services.
• Adobe Stock: A stock image and video library that includes a growing number of generative AI-generated assets.
• Adobe Creative Cloud Express: A cloud-based creative suite that includes generative AI-powered features such as auto-cropping and object removal.

How Adobe Is Monetizing Generative AI

Adobe is monetizing generative AI in a number of ways, including the following:

• Subscription fees: Adobe's Creative Cloud subscription includes access to the company's generative AI tools and services.
• Royalty fees: Adobe charges royalty fees on generative AI-generated assets that are sold through Adobe Stock.
• Consulting services: Adobe offers consulting services to help businesses implement and use generative AI.

The Future of Generative AI at Adobe

Adobe is investing heavily in generative AI, and the company believes that this technology has the potential to revolutionize the creative industry. Adobe is planning to continue to develop and release new generative AI tools and services, and the company is also exploring new ways to monetize this technology.